Cetaphil, the skincare brand most prescribed by dermatologists, wins Gold in Influencer Marketing for its 2025 flagship campaign Cetaphil SkinLabsat the 61st Anvil PR Awards -one of the most prestigious PR accolades presented by the Public Relations Society of the Philippines (PRSP).
Cetaphil SkinLabs offered a fresher take on skin care activations by repositioning the brand, transforming clinical skincare information into a relatable, immersive experience powered by strategically selected Ambassadors whose skin needs were directly aligned with the brand’s specialized products. Sharing these ambassadors’ sensitive skincare stories alongside expert dermatological advice made the experience less brand talk and more of a knowledge-sharing journey.
The launch event, which welcomed guests ranging from media publications, to content creators, to skincare experts, strayed from typical hard sell executions. Sensitive skincare education was the central focus, with rooms customized per skin type and product benefit, allowing consumers to feel like the event was specifically targeted to them and their skin concerns.
A six-hour TikTok livestream extended the experience digitally, integrating Q&As, discussions, and in-stream shopping to guide audiences from awareness to purchase.
The campaign yielded over 800 pieces of content, creating multiple opportunities for the attendees and audiences to engage the brand across platforms. This led to nearly PHP 35 million in PR values, and over 550 million in media and social media impressions.
The repositioning drove Cetaphil to grow faster than the total skincare market, reflecting renewed relevance and trust among younger consumers. All these cemented Cetaphil as the most prescribed skincare brand by Dermatologists.
Following this successful showing, Cetaphil is next mounting Cetaphil SkinLabs: Derm on Tour, a series of events that sustains the brand’s partnership with skin experts, while bringing them closer to consumers through a sensorial, laboratory-inspired experience designed to spark conversations about skin types and the brand’s multi-benefit products.
“Cetaphil SkinLabs: Derm On Tour expands the SkinLabs experience beyond the lab, bringing our advocacy of promoting science-backed skincare closer to where people are, and turning sensitive skin education into something more personal and tangible” said Mark Joseph Sarmiento, Business Unit Head for Dermatological Skincare and Therapeutic Dermatology at Galderma Philippines.