Filipino beauty takes flight: Why local dupes are soaring and why you should join the ride!


The Filipino beauty space is embracing a new wave of empowerment: the power of the dupe. Move over, high-end darlings, because local brands are offering exceptional quality at accessible prices, all while catering specifically to Filipino needs and preferences. This savvy shift isn't just about saving money, it's about celebrating local gems and discovering products that truly work for you.

Here's why dupes are dominating the Filipino beauty scene:

Affordability is Key. Let's face it, luxury brands can leave a dent in your wallet. Dupes offer comparable quality at a fraction of the price, freeing up budget for other beauty adventures.

Made for You, By You. Local brands have their finger on the pulse of Filipino skin tones and the unique challenges of our climate. From sun protection to oil control, these dupes are formulated with Filipina concerns in mind.

Hidden Gems Await! The Philippines is brimming with talented beauty entrepreneurs. Dupes allow you to explore these amazing brands, discover hidden gems, and support local businesses.

Quality You Can Trust. Gone are the days of subpar dupes. Today's offerings boast impressive formulas and performance, often rivaling their high-end counterparts.

Beyond the dupes though, what makes local brands stand out is their unique stories and personalities too! Many local brands have inspiring values, making your purchase more than just a beauty product.

Ready to join the dupe trend? Here are some amazing examples to get you started:



EB Matte Colorlock Lippie (P295) - This smudge-proof, one-swipe wonder rivals Nars Powermatte (P2,000) with its buttery smooth finish, perfect for our humid climate.


Careline Tinted Mint Balm (P275) - Get that plumped, hydrated pout without splurging on Tarte's Maracuja Juicy Tinted Lip Plump (P1,800).


Chuchu Beauty Lipstacks (P299) - Get the bold impact of Merythod's Reel Edge Lip Crayon (P995) without breaking the bank! Chuchu's Lipstacks offer bold colors and a comfortable matte finish, all while supporting a locally owned brand with a vibrant aesthetic.


Nichido Final Powder (P150) - Who needs Laura Mercier's Loose Powder (P2,000) when you have Nichido? This heritage, budget-friendly hero boasts superior oil control and a lightweight formula.


Spotlight Serum Cushion Foundation (P895) - This local find offers comparable coverage and a dewy skin-like glow to Laneige's Neo Cushion Glow Foundation (P2,500). Infused with 4x Hyaluronic Acid, Sunflower Oil, Ceramides and SPF 50+ PA++++ protection, Spotlight nourishes your skin while providing that coveted "glass skin" finish. 

These are just a few of the incredible dupes waiting to be discovered. Explore the world of Filipino beauty, find local products that work for you, and empower yourself and homegrown businesses in the process.

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